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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.

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  • Mar 27 2013: I wish this was after my first comment, where it belongs.
    By the way, over the years I have been employed as a teacher in private schools whose students were accredited by the respective states and countries where I taught. I have edited a newspaper and worked as a salaried copy writer for magazines. I functioned as a salaried researcher in applied science, as the data processing manager for an auto parts wholesaler, managed a branch for that wholesale business, and never once was asked about my educational background. I was generally hired away from my current employer by one of his associates or friends who became aware of my job performance.

    Drive, your own thirst for knowledge, and your personal desire to improve yourself and anything you touch will hold you in good stead with whatever endeavor you have decided to pursue. Formal education will open many doors for you, but personal excellence cannot be overestimated.

    I have a young acquaintance without a high school diploma or even a GED who landed a job during the height of unemployment as dishwasher in a newly opened restaurant. After a year he is being groomed as a cook and assistant manager. The owner has even spoken of opening a new branch with him in charge. Hard work, dedication, and loyalty still go a long way toward personal success.

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