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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.


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    Mar 25 2013: Simply by not making a college degree the pre-requisite for job selection. The company hiring people should appoint talented and practical recruitment managers, who have a deep understanding of the company for which they are recruiting. Like in the good old days :))

    It it so happens - utopia - than those who will enter colleges will learn to get true knowledge and wisdom and not learn to earn. I have just kept my answer limited to your question - how best to engage college students to the idea of learning - the above is one such idea.

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