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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.

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    Mar 21 2013: In a world going faster and faster, i think it will be an effective idea for the majority of universities around the wold to get involved in the online education why classes in colleges study courses from big universities like MIT or Harvard to their students.
    i think it will make a big jump in the educational process in the developing countries in Africa of Asia.

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