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Create a measurement that is a proponent of the cause.

Humans need relativity. The measure in the for-profit world is...profit. We get it. The recent-ish measurement in the non-profit world is overhead. The overhead measurement is the only easy measurement thrown out there and it's understood as a measure of bad. Establish a hugely adopted and easily understood measure of good to rival profit and it will be a game changer.

Topics: philanthropy
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  • Mar 14 2013: Love the idea of adopting a positive measure, instead of trying to minimize a negative one. (Actually "overhead" doesn't even measure the absence of success a non-profit achieves, if that makes sense...)
    But I have no idea how to go about it.
    Becki, why not have a go at Gajantic.com and see if you can drum up a group of people who might be able to figure something out, if you haven't already. Then shift your Gajantic Mission to inspire widespread adoption.

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