Matt OneCentCall

One Cent Call

This conversation is closed.

A different approach to fundraising for charities and a rethink of how business and the charitable sector work together.

The following idea is gaining significant support in Australia and the UK as it's simple to understand, available to everyone and requires charities to be accountable and business to be cooperative. Take a look at the short video. More information on

Closing Statement from Matt OneCentCall

One Cent Call is:

A platform available to everyone;
Making it easy for anyone to donate in an affordable manner;
A 100% free service for all charities to use;
Ensuring charities are held accountable for how they spend funds;
Providing total transparency to the administrative process;
Independently audited at all levels;
Removing the need for many charities to spend money raising money.

EXAMPLE: If you make 100 phone calls and send 150 text messages in a month you would donate a total of $2.50. This donation automatically appears on your normal phone bill at the end of each month. There's nothing more to do, it's that simple. No contracts, no credit cards, you're in control.

One Cent Call will launch the free App for the first time in March 2013 to the UK market and make the service available to other international markets throughout the year. The US market is planned for launch in mid-3013. Non-smartphones can easily register through the website.

This initiative requires little effort and can make a huge difference to good charities all around the world with your support. Please pre-register your interest at , then tell your friends and family to help make change happen.

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    Mar 12 2013: Fundraising strategies are often based around extracting the maximum amount from donors without any development of a long-term relationship. Micro-giving such as One Cent Call provides a platform for all ages to engage in social good. One of the keys to developing successful fundraising in the current global environment is to ensure that when we ask someone to donate their hard earned money, the cause does not become another budgetary issue for them.
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    Mar 17 2013: I can see that this might work for huge marketplaces like the US and UK, but here in Australia, it's a 10th the size...
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      Mar 17 2013: Thanks Christopher. The platform only needs around than 1% of any market to sustain itself. Sure there will be smaller pools of funding for charities in smaller markets however when you are dealing with micro amounts from a large base (lets say several hundred thousand in Australia) it provides a significant pool of money to distribute to worthwhile causes.

      Smaller charities and community groups stand to gain as their projects can be either fully or partly funded at no cost to them which would make a huge difference. Support from the Australian charity sector and business community has been terrific and Australians are renowned for their generosity.

      This platform is also aimed at involving GenY in the donor culture. A model that reaches them through their favourite technology and makes it easy to be part of a positive movement without creating any budget issues. Surveys at universities in WA have shown a very high level of interest in student involvement.

      Pleased to chat further...
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        Mar 17 2013: Thanks Matt - I get that, but there's only 29 million phones here and one percent of that is 290,000. If I got 1% of that, say, that works out to be about 3,000. Which at 50c per month equates to about $18,000. Sure that's far better than nothing, but nowhere near enough for what I am looking for, which is a sustainable fundraising scheme for up to $4 million per annum for a disadvantaged communities social action program. I can't see it being of huge value to that sort of magnitude operation. And how do you market to all those people?
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          Mar 17 2013: On those figures the platform would generate about $8.7m per annum for charity. The average donation has been established at $2.55 per subscriber in the Australian market. We also have strong indications that we would attract greater than 1% in Oz. Potentially, this would provide around $20-30m per annum.

          Australia is a small market however if your project could deliver genuine results it would be seriously considered for part or substantial funding. OCC is answerable to its subscribers above all else and if the results we feed back to the donors is positive and they are contributing to a practical solution, then our desire is to create long-term relationships with charities and, in the process, ensure they can rely on a percentage of funding from us. This may not provide you 100% of the $4m you need but it would certainly reduce your need for the whole amount and therefore reduce your total fundraising costs.

          In terms of marketing, we are in the process of rolling out various initiatives in the UK that are largely aimed at 16-30 & 25-39 year olds. Additionally, we have several strategic partnerships in place that provide us widespread coverage and these will be announced in due course. In Australia, we have several agreements in place with large public companies to introduce the platform to all employees and an associated mainstream campaign to reach the broadest possible market.

          Hope that addresses the questions you raise.
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    Mar 14 2013: The fundamental part of Capitalism is that people have to make less money so other people can make more. This can be seen in today's current economy as the 99% vs. the 1% in America. What most Americans don't realize is that the 99% of Americas are also in the top 1% of the world.

    Because I am able to run my business in a free market, my plan is to limit my employee’s salary, as well as my own, to an amount no greater than $100,000 per year for life. I already have 3 business ventures that I am currently working to get off the ground. These businesses are as follows; One in Marketing, one in 3D printing, and one that can be best described somewhat as a Jiffy Lube for nail salons. As I’ve previously stated, my employee’s and I will never make more than $100,000 a year in income. Furthermore, I plan to automate the jobs completed by my employees and create machines that will complete the work for them. However, I will still pay them their annual salary. I will be able to accomplish this with the capital received from the automated services my businesses will provide. As an employer, I don’t really care who or what does the work as long as it gets done. With the future IT companies I plan to establish, I will be able to spread Wi-Fi coverage to everyone in the country, cheaper than it’s already being done. In addition, I will also have the ability to offer more coverage in more places. I will show those employees how they can outsource their job to 3rd world workers, where they can basically double that person’s income by only paying them a tenth of what I plan to pay my employees. This will allow my employees to semi-retire and still complete all the necessary job requirements. Essentially, this method will enable me to rescue my employees as well as the 3rd world workers from a life of poverty. This can be seen as a trickledown effect, which current businesses like to pretend they already accomplish.
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    Mar 14 2013: The best part about this plan is that my “semi-retired” employees will have the buying power. Therefore, they will buy from my company instead of from my competitors. Much like a lobbyist, I will be “bribing” my employees for their loyalty in the form of the semi-retired salary, which they will make for the rest of their lives. My employees will know the more they buy from me, the more people we can rescue from poverty.

    Once I educate my employees on how money actually works, they will realize it is a juggling act and my enterprise will be the ultimate juggler. This will also allow the removal of government welfare programs, thus lowering everyone’s tax rates. This will be effective simply because I will be paying people for doing nothing. From then on they can volunteer or spend their time completing more hospitable and fulfilling activities while having job security.

    If 25% of the world companies and charities used this model instead of our current model how fast do you think we can end poverty?
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    Gail .

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    Mar 12 2013: The idea offends me. If I am forced to give to a charity when I buy something, then it is not charity. If a company can force me to support a charity that offends me, then I would rather endure great hardship rather than buy that company's product.
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      Mar 12 2013: Not sure you appreciate the model. You would have to register (your choice) and then you can opt out at any time. There are no contracts and no-one is 'forcing' you to do anything. It is a simple way of allowing many people to contribute to a cause of genuine interest without having to budget.
      There is more information at
      Happy to answer any questions or clarify anything you want if its not clear.
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    Mar 12 2013: Do people live in seclusion beyond help of friends, family, or community?
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      Mar 12 2013: I believe some do. The most vulnerable and the most in need of help from those that have been more fortunate in life.