TED Conversations

Questions First

This conversation is closed. Start a new conversation
or join one »

Can Business Really Appropriate ‘Authenticity’?

Authenticity is a concept not easily engaged with and, consequently, a concept that many businesses may reluctantly take on. Can authenticity be measured? If authenticity, as it is commonly understood, is about the individual, can a business successfully and ‘authentically’ establish links to authenticity?

+1
Share:

Showing single comment thread. View the full conversation.

Showing single comment thread. View the full conversation.