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Can Business Really Appropriate ‘Authenticity’?

Authenticity is a concept not easily engaged with and, consequently, a concept that many businesses may reluctantly take on. Can authenticity be measured? If authenticity, as it is commonly understood, is about the individual, can a business successfully and ‘authentically’ establish links to authenticity?

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    Gail . 50+

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    Mar 3 2013: Well, it could, I think, but it would have to be fully honest, which would put the business at risk, which would interfere with authenticity in the name of profits.

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