TED Conversations

Questions First

This conversation is closed.

Can Business Really Appropriate ‘Authenticity’?

Authenticity is a concept not easily engaged with and, consequently, a concept that many businesses may reluctantly take on. Can authenticity be measured? If authenticity, as it is commonly understood, is about the individual, can a business successfully and ‘authentically’ establish links to authenticity?

Share:

Showing single comment thread. View the full conversation.

  • thumb
    Mar 3 2013: I think business can establish links to authenticity but need to pay prices for doing so since its so much easier and more profitable of not doing so.

Showing single comment thread. View the full conversation.