TED Conversations

Thomas Stat

SVP Innovation, Maddock Douglas, Chicago Ideas Week, Advisory Board

TEDCRED 200+

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What if we redefined the TED gift bag?

A few early thoughts:

respects the value to TED (sponsors)
respects the value to attendees (who, let's face it, like free stuff...and meaningful stuff)
addresses the value to social impact causes
empowers greater community
reframes what "SWAG" means
affirms what TED means

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    Mar 3 2013: TEDs sponsors and patrons make what they do possible with great integrity and transparency. There's absolutely no reason to feel badly about gift bags. They are an opportunity and a benefit. As a designer, I want to reframe and rethink the "institution" not criticize or invalidate it.

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