TED Conversations

Thomas Stat

SVP Innovation, Maddock Douglas, Chicago Ideas Week, Advisory Board

TEDCRED 200+

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What if we redefined the TED gift bag?

A few early thoughts:

respects the value to TED (sponsors)
respects the value to attendees (who, let's face it, like free stuff...and meaningful stuff)
addresses the value to social impact causes
empowers greater community
reframes what "SWAG" means
affirms what TED means

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    Mar 2 2013: Yes, there's always the possibility of passing things on to others....but I'm looking for the bigger opportunities (new ways of thinking about the "giftbag") at the intersection of:

    the enormous influencing capacity of the attendees
    the need for sponsors (aka gift bag content contributors) for exposure
    social impact
    value to attendees

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