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Michael James Dunn

Strategy / Creative Director, WHATEVER Marketing Limited

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Why is it business / corporates seek innovation in their brand relationships but discount their own people as the possible solution?

Many companies are seeking the competitive edge in customer relationships, but have the need to quantify it as a figure on the balance sheet before engaging in the process.

Why do you think they don't believe in their own team as a viable solution to creating value in their specific brand offering?

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    Feb 28 2013: Many times it is to answer to their stock holders

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