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Michael James Dunn

Strategy / Creative Director, WHATEVER Marketing Limited

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Why is it business / corporates seek innovation in their brand relationships but discount their own people as the possible solution?

Many companies are seeking the competitive edge in customer relationships, but have the need to quantify it as a figure on the balance sheet before engaging in the process.

Why do you think they don't believe in their own team as a viable solution to creating value in their specific brand offering?

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  • greg dahlen 20+

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    Feb 28 2013: Well, they may want both, to use numbers and their people. In fact, looking at the numbers could tell you how to put your people to better use.

  • ZX Style 10+

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    Feb 28 2013: .
    The most important reason is that they assume, employees know equal or less then themselves.
    If the employees find out a way to innovate, that means that their employees are smarter then themselves.
    So then they would lose face.
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    pat gilbert 50+

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    Feb 28 2013: Many times it is to answer to their stock holders
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    Fritzie Reisner 100+

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    Host
    Feb 28 2013: Could you give an example of what you are describing? I had the impression that larger businesses are intensely interested in getting value from their teams and even bring in consultants to advise them in this area.
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