TED Conversations

Closing Statement from Daniel Raven-Ellison

Thank you TED community for taking the time to join our conversation. I have been fascinated by the diverse range of contributions that have been made. The stories that have been shared are particularly powerful, with examples of how globalisation is impacting on the communities that we live in, visit and influence.

What is clear is that many of us are working from very different definitions of what 'local' means. Ronald Estrada describes local as "minimal, ecological, and symbiotic" while Iain Ellwood says it is more of "a state of mind not a geographic destination". This idea links well to Dustin Smith's suggestion that technology "changes who we spend time with, and allows us to choose "our own local".

The diversity of definitions of 'local' goes a long way to explain why we have so many different predictions about the future. Steve Knight had the most radical prediction, suggesting that personal air travel "will allow people to re-populate currently remote and unpopulated areas of the world". Pabitra Mukhopadhyay, Dorian Knus and many others share our concern that global forces are damaging local places and raise valid concerns for the future. These worries are met by many points that express the advantages of globalisation, including one by David Rogers who asks "Is the advantage of globalisation the ability to start a conversation anywhere in the world around common experiences?"

There have been a number of engaging solutions, including ways for tourists, travel companies and host communities to act more responsibly and sustainably. The common areas here appear to be high quality research, learning, education, empowerment and participation. Scan through to find some real gems.

Finally, thank you to InterContinental Hotels & Resorts for sponsoring this conversation. This specific discussion is closed, but you can follow the "Future of Local" project via Twitter on #FutureOfLocal. And we'll begin a new conversation on TED.com in the coming weeks.

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  • Mar 11 2013: All businesses thrive through local relationships. Regardless of how global the brand, it is the individual who serves the public on a daily basis that builds loyalty. In order to succeed, a company must put best practices in place to create consistency of experience and communicate service standards. Once this is achieved, it is TRUST that drives the experience of connection on the ground. Connecting with fellow employees and the individual across the counter is what creates loyalty.

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