Join me, in collaboration with InterContinental, to explore
The Future of Local.
Daniel Raven-Ellison
National Geographic
Emerging Explorer
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How will travel change local places in the future?
We travel to discover the different and new. Different people, cultures, environments and places. But as globalization connects isolated and populated places in new ways, how is it changing what we discover and explore?
In an ideally interconnected world, the tension between local and global can be a positive force that protects what is uniquely local but celebrates what is globally common. Can we find that balance? What does that balance look like to you?
“The Future of Local” is our quest to understand how complex interdependencies between people, countries and global brands are changing destinations -- including those that we call home. This conversation is created by InterContinental Hotels & Resorts, which has 170 hotels in over 60 countries. Explore this topic with Daniel Raven-Ellison, guerrilla geographer and National Geographic Explorer.
Closing Statement from Daniel Raven-Ellison
Thank you TED community for taking the time to join our conversation. I have been fascinated by the diverse range of contributions that have been made. The stories that have been shared are particularly powerful, with examples of how globalisation is impacting on the communities that we live in, visit and influence.
What is clear is that many of us are working from very different definitions of what 'local' means. Ronald Estrada describes local as "minimal, ecological, and symbiotic" while Iain Ellwood says it is more of "a state of mind not a geographic destination". This idea links well to Dustin Smith's suggestion that technology "changes who we spend time with, and allows us to choose "our own local".
The diversity of definitions of 'local' goes a long way to explain why we have so many different predictions about the future. Steve Knight had the most radical prediction, suggesting that personal air travel "will allow people to re-populate currently remote and unpopulated areas of the world". Pabitra Mukhopadhyay, Dorian Knus and many others share our concern that global forces are damaging local places and raise valid concerns for the future. These worries are met by many points that express the advantages of globalisation, including one by David Rogers who asks "Is the advantage of globalisation the ability to start a conversation anywhere in the world around common experiences?"
There have been a number of engaging solutions, including ways for tourists, travel companies and host communities to act more responsibly and sustainably. The common areas here appear to be high quality research, learning, education, empowerment and participation. Scan through to find some real gems.
Finally, thank you to InterContinental Hotels & Resorts for sponsoring this conversation. This specific discussion is closed, but you can follow the "Future of Local" project via Twitter on #FutureOfLocal. And we'll begin a new conversation on TED.com in the coming weeks.














David Gwillam
The hardest part was by far the definition of LOCAL, as the concept of proximity didn't seem to work! The feeling was that global products and services will grow, but fragment for regions.
Groups discussed whether LEDCs are deeply LOCAL but aspire to GLOBAL, while wealthier allows the choice to be either, and pay for the extra costs of more bespoke LOCAL.
Consensus was that LOCAL is the personal interactions that occur, and that even skype does not currently break this. Although students growing up in a connected world of gaming etc, they still understood that a discussion with an expert human is a thing to value.
Balance was that little depressed that global so strong, but a mature discussion! :-)
Daniel Raven-Ellison 20+
What is clear is that many of us are working from very different definitions of what 'local' means. Ronald Estrada describes local as "minimal, ecological, and symbiotic" while Iain Ellwood says it is more of "a state of mind not a geographic destination". This idea links well to Dustin Smith's suggestion that technology "changes who we spend time with, and allows us to choose "our own local".
The diversity of definitions of what 'local' means goes a long way to explain why we have so many different predictions about what the future may hold. Steve Knight had the most radical prediction, suggesting that personal air travel "will allow people to re-populate currently remote and unpopulated areas of the world". Pabitra Mukhopadhyay, Dorian Knus and many others share our concern that global forces are damaging local places and raise valid concerns for the future. These worries are met by many points that express the advantages of globalisation, including one by David Rogers who asks "Is the advantage of globalisation the ability to start a conversation anywhere in the world around common experiences?"
There have been a number engaging solutions suggested that tackle many of the problems that have been raised. These have included ways for tourists, travel companies and host communities to act more responsibly and sustainably. From my point of view the common areas here are in high quality research, learning, education, empowerment and participation. Scan through and you will find some real gems.
This specific conversation is now closing on TED, but it has not come to an end. You can follow the progress of the "Future of Local" project via Twitter on #FutureOfLocal.
Thank you all!
Tom Morgan-Jones
Bruno Neves 10+
Much of my personality is derived from the sheer amount of times I have altered the location and cultural surroundings of my "home". I lived in Portugal, in what felt like a small, close community, with somewhat hard to approach peoples. Then to Brazil, where consumerism was cherished – but people were extremely approachable and friendly. Now, I live in London, where some would say is one of the "centers" of the world for culture and trade. I find London to be a perfect example of the world as we see it; on my first few explorations, I hit the main routes, undergone by tourists, and saw nothing of interest. There were shops, cell-phones and busy people who would not stop to look you in the eye if you said hello to them as they passed by. It seemed depressing and overrun by capitalism. I felt that this was what travel was degrading towards.
But then I took to less known routes, and found another beast entirely! Gypsy markets, where people of all cultures shared their cultures and hand-crafted goods; musicians playing on street corners, connecting with crowds...
What I derived from these experiences is: the world is getting smaller, but it isn't interconnected yet. There is a dominant power, be it the western apple stores and McDonalds, or the fast-food chinese restaurants. Airlines make it easy to travel to other areas, but the experiences are still factory-line tourist attractions. In a truly interconnected world, the airlines take you there, but you would not go to see the Eiffel Tower; you would go to the exotic streets, where you could embrace local customs and local culture. Being able to connect to locals is what traveling should be about.
Daniel Raven-Ellison 20+
Like many other comments here, your story shows again how important it is to consider the nature of the connection. Just being in a place is not enough, we need to think about what kind of relationship we want to have with it. Am I close to what you are getting at?
Haleac Merrick
In the past, consumerism was also tied in with an attachment to human beings and the geographical area you called home. Going to the supermarket meant engaging with the shop owners in an authentic manner. One would not simply buy an item, they’d be part of society, they would engage with the person on the other side of the counter. At some point we forgot that these local stores supported our friends and family, and got more concerned with mass consumption of “stuff” and shopped base on price, not community. Today’s Walmart’s are devoid of any authentic relationship, they are merely about the exchange of commerce’s.
While maintaining local is important I believe a bigger question is a stake, and it pertains to our abilities to create and maintain meaningful relationships. Does having a couple hundred friends on facebook truly enhance our lives, or make us more human? Has twitter really done anything to move us forward as a race? What is our gauge of success? There is a fundamental change in our children, they are not being raised in an environment like you and I. They have not been taught authentic community; it is quickly being eroded from our society. It is this new mindset that will continue the push for ‘bigger’ and ‘better’ stores that will meld a global community that is detached from the human experience.
Cindy Yau
I remember as a teenager how excited everyone got when my hometown of Carlisle opened its first branch of Kentucky Fried Chicken. It was the new hangout and the only alternative to McDonald’s (which is, like so primary school). So we all flocked to KFC and swapped our McNuggets for Hot Wings. To my teenage self, KFC represented the big city, America and bright lights and big brands – right there, all on my doorstep on a Saturday afternoon.
My point? Well really it’s a point my brother made first when he was the tender age of nine and I was 12 – “Don’t you think the McDonald’s here in Hong Kong tastes better than the McDonalds back home Cindy?” The things that matter, the details, the flavours which make up our universe, they’re all still unique.
To my brother, a Big Mac in Hong Kong was a rare treat, something he could have every day (and he did) for two weeks every year and a half we visited our family. The Big Macs from the McDonald’s Drive Thru back in Carlisle? They didn’t cut the mustard (I couldn’t resist). More to the point, Denny’s Hong Kong Big Mac was a symbol of the exotic, of our childhood, of summers running through our grandma’s village. It was part of the bigger picture, it wasn’t the only picture.
The inherent fear is that the Coca Cola’s of this world can take over local culture now that our world has become so much smaller – but how could this ever affect something so intangible? To do so we’d have to carefully define what is and isn’t an affectation of culture – and who are we to say what a culture is and isn’t?
Daniel Raven-Ellison 20+
Cindy Yau
Chris Mahn
I’m not trying to sound pessimistic about it, it is what it is. Take America for instance, and I’m sure this applies to all countries, but I will talk from my perspective. This country is an amalgamation of many cultures from around the world, but eventually, no matter where you came from, you will end up being an American. But being an American changes as our culture changes. It’s not a one way street. The amalgamation, the homogenization, if you will, occurs in both directions. Of course, the bigger the sea the less the transfer of culture is a two way street and becomes more of a one way street.
So now if you come to America, more of America will rub off on you, than you will rub off on her. Till in the end, all will be automatically assimilated. This is respective of everyone’s country, or should be. However, this is occurring on a global basis right now. Sooner or later, it will be one society, with very infinitesimal pockets of cultures from a bygone era. Think Star Trek, where it’s one world and the new culture comes from people from a different solar system.
I don’t know if that’s good or bad, but I do know this, when I travel to a foreign country, I want to experience that culture and enjoy their food. I don’t want to go to Germany and drink Starbucks. I don’t want these experiences to go away. In America, Hollywood spends a lot of time trying to pretend there are no differences between people, either between the sexes, races, or cultures. But I think what makes this planet wonderful are the differences. I don’t think there is anything wrong with differences. They make life colorful and invigorating.
Felix Smith
Tom Morgan-Jones
Daniel Raven-Ellison 20+
Anne De Santis
Felix Smith
John Gianino
Felix Smith
José Roberto Sousa Santos
People who choose the dark are very rare. This reflects a bit fo distrust we feel with tha estructure the dissemination and sale of holiday packages
sam hu
For example, we travel Thailand and we know that ladyboy are common and acceptable there, and the local will know that people outside Thailand have a quite different views about the ladyboy, things they thought were common.
Even we don't go abroad we can have a connection through the travellers, how they think about us, why they want to travel here,and did anything surprise them after they had come? Travel can not only change the related industries development, but also the city's developing trend.
Jamie Ross
Tom Eccleston
Felix Smith
Daniel Raven-Ellison 20+
elizabeth muncey 10+
Scott Reil
I agree that global needs to be, and should remain part of the mix, but if we all start to "think globally; act locally", sooner or later the latter begins to become the important part of the mix on a personal level. We need to quit selling our culture as a pinnacle of success (if it is so great, why do we travel at all?) as it crushes local culture underfoot. Look at nearly any pictures of Africa nowadays, you are are less likely to see native garb than you are to see the discarded t-shirts from last years SuperBowl loser... exporting our disfunctions worldwide has had ugly effect no matter where you look; the leading cause of death in Africa? Heart disease. Affluenza has hit the Dark Continent, and it could be the burgers, right?
Starbucks in Paris is a symptom, but the disease is far worse than that... I agree that government COULD be helpful in maintaining culture, but it almost invariably leads to government "creating" and then exporting it, and those are both bad things (governments are not good at either, I think). A hotel chain can try to espouse local, but the best any international corporation can manage is chains of locally themed hotels, which isn't very cost effective as each hotel (to remain true to cause) must inevitably be different. Just swapping "skins" over the same set of bones will eventually come across as disingenuous, because it is... you will know local when you see it, and you will know fake local when you see it, I guarantee...
Daniel Raven-Ellison 20+
rach k
That too would be the future of Local - in the heat of global competition, sushis and risottos, espaniol and tamil, pandas and elephants of the world might seem vulnerable, but in time will surely, consciously and confidently reinvent themselves to re-establish the local.
Even Starbucks is endeavouring to reflect local architecture and customs in its interiors. A recent McDs announced near a piligrim site in India will be all veg. Creatives all across the globe are taking inspiration from local ways for innovative solutions.
There are many challenges in the face of it. But the Potential of Local is that it can define Global and not vice versa.
Dorian Knus
How will travel change local places in the future?
Franchises and pollution will be the change.
Mark Sokolowski
Its our experience of the other "Local" that creates our relationship to our "Local". The modern world has been changing for a long time now and its done that through the use of Symbols. The symbol is where we derive our meaning just look at the apple with a bite taken our of it, or the modern day heiroglyphs we use in our applications, we all know what the envelope means and the little house on the tool bar. its "local to the global"
I think Diversity is awesome, you can learn and appreciate others as well as yourself. I think that soon, Globally speaking, we will use and understand the basic universal symbols that make us a community, a large local that is made up of our smaller ones. And i think that a company which, lets face it is an entity, will need to define itself and have relationship with all comunities in this global local. The company's identity will be defined by its relationship to the local community and the global. The employees of this organization should also be identified with the symbol that this organization has and the meaning behind it.
A Symbol is needed that Supports local artists, musicians, entreprenuers (which keep alive the local but ever changing cultural aspect of the local "Local") & likewise supports Global community. my thoughts...
Ben Batstone
I know kids these days who love eating octopus. 20 years ago, when I was their age, I didn't even know you could eat octopus, much less expect that anyone my age would enjoy it. And yes, they eat McDonalds, and yes, they drink Starbucks - but the breadth of their global knowledge is so far beyond what I grew up with, it is staggering.
To them, it is local.
Is there a risk of homoginization? Well, certainly Grand Forks has a sushi shop, but it will never be Japan. And Japan will never be North Dakota. They will transform each other and in that transformation, some things will be lost - but I think if it is worth preserving, it will be. And someday, maybe Japanese youth will all want to play Ice Hokey.
Dustin Smith
Dorian Knus
Daniel Raven-Ellison 20+
Tony Hall
For me, it also poses other questions:
What is "local"? Where is "local"? Who is "local"? What are the things that affect our answers to those questions?
John Gianino
Have you heard of anyone else wanting to do this?
Daniel Raven-Ellison 20+
Steve Knight