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Why doesn't the industry portray life as it is instead of creating an image people seem to strive for?

Why doesn't the industry portray life as it is instead of creating an image people seem to strive for?

The industry continues to portray young beautiful models (mostly young white women)who have bodies and wear cloths that are unobtainable by most of their audience. How can we develop an attractive look that is obtainable?

All answers/questions are welcomed

Thank you!

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    Feb 11 2013: Personally I enjoy looking at beautiful people. It pushes a pleasure button in my head. Perhaps the businesses want to associate their product with that pleasure button.

    Ordinary looking people get their day in the sun all the time, they have their photographs in the newspaper when they are involved in a news event.

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