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Why doesn't the industry portray life as it is instead of creating an image people seem to strive for?

Why doesn't the industry portray life as it is instead of creating an image people seem to strive for?

The industry continues to portray young beautiful models (mostly young white women)who have bodies and wear cloths that are unobtainable by most of their audience. How can we develop an attractive look that is obtainable?

All answers/questions are welcomed

Thank you!

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    Feb 11 2013: If I want to sell my car I will make it look as good as possible. When I go to look at a new car at the dealer I won't find dirt on hood, or crumbs on the seat. It will be sparkling and bright, looking as good as it possibly can, better than it ever will look in real life! Plain brown wrappers don't sell. We want to be shown what we want things to look like, not what our life actually looks like with the scratches, dents, extra pounds, and wrinkled exterior. It's fundamental marketing.
    • Feb 11 2013: Thank you for your response!

      Your point is well taken! I think its important to recognize that car dealers aren't starving themselves, or developing psychological issues in order to make a sale. I think this conversation should be as much for the models as well as the audience who buys into the look. Ultimately, the models suffer and their story is never heard. How can we have a collected effort to create images that wont take us away from the everyday life at the same time look good enough to sell?
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        Feb 11 2013: That's a tough one sir. Everyday doesn't sell.
      • Feb 12 2013: I have met women who are very good looking and could become a model just by choosing to do so. I asked, and found that they chose not to become a model. Every model has that same choice. I refuse to accept any responsibility for their choice. If these women are being exploited, they can end it whenever they choose.
        • Feb 12 2013: I was continually told, for 20 years from aged 15years :
          "You should be a model"... because I am 6 feet tall, naturally slim, with extended legs. (this is actually in part because I have Marfan Syndrome, although I never knew).

          I knew I never would, nor wanted to. Sometimes I would try and explain, sometimes silent. I am very glad I didn't, especially in the early 70s or 80s. I think it can be quite a gruelling lifestyle. It is not necessarily an advantage to fit the 'model' image. One is prone to be projected upon, both male and female.

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