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Rapes: Conduct a media campaign in India to ask women to get a promise from the men in their lives to respect women they come across daily.

Background: Women are unsafe in India. Recently there was a shocking gang rape of a young student on a bus (http://www.bbc.co.uk/news/world-asia-india-20753075). update: the girl has since died. Sexual harassment under the guise of 'eve teasing' is widespread. (see http://www.bbc.co.uk/news/world-asia-india-20765364)

*Idea:* Advertising agencies and the media should donate space and broadcast time to conduct an unusual campaign: Urge sisters, mothers, wives, to talk to their brothers, fathers, husbands, friends to treat women they encounter with respect. To get a commitment from the men in their lives that they will not harass nor allow to be mistreated, the women they come across in their daily life. If you show an advertising video clip of a girl asking her brother if he has 'eve teased' (harassed), and if he has, she scolds him. Then the advt should ask sisters to do the same.
Again an advertising video clip of a mother telling her son to keep his hands to himself when he passes a girl on the street. Then the advt should ask mothers to do the same.... you get the idea.
It is a lot more effective than changing laws or adding new police patrols or other measures that will fade.

There is a culture of sexual harassment prevalent in India. Women commuting, going for a walk, traveling by bus, are unsafe. I have personally witnessed plenty of harassment in India. If women influence the men in their lives to treat female strangers they come across with respect, then there will be a general atmosphere that is safe for women.

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    Dec 29 2012: Forgive my directness, yet what you are suggesting is just naive!

    Rape does not happen because men have not promised not to ... this is thought is just bizarre!

    Rape is an act of plain and conscious violence, as any man has what it takes to control his urge of sexual excitement, just by himself, which is called masturbation...

    The fact that a man chooses not to 'take hands' on himself, yet to rape a child, girl or woman (also boys) instead, is a criminal act only and no lack of a single promise.

    Forced sex against the will of any individual is a crime and should be put to justice. The reasons why men are committing this crime are probably manifold, yet in either case, a lack of respect against other beings is mandatory in any... and something what a simple promise would not be able to cure...

    We have seen 'even' priests raping, so lip-service from the side of the offender is nothing we could rely on, ever.

    So we got to strengthen the voice of the victims! Unfortunately a lot of raping happens in close family circles, and the victims are to often ashamed and frightened to talk about the crime which was done to them by their parents or relatives. If at all a media campaign would be able to help at least those victims to raise their voice to be heard, this new cast 'light' may stop some men who think to 'get away' with rape easily and 'in the dark'.

    As the sex-drive is one of the strongest we have as humans, I don't know if there is a general and helpful way to teach and to learn how to deal with it. As for any emotion, this is highly individual, and probably subjected to abnormalities and excessive deformations. So prevention and elucidation should have an important part in our societies, and with no more silence from the victims side, we would then get to see the whole scope of rape and abuse and if this was 'just' exceptional or epidemic in our human and masculine nature ...
    • Dec 29 2012: I agree with many of your points, but this gang rape was just the tip of the iceberg. There is a culture of sexual harassment prevalent in India. Women commuting, going for a walk, traveling by bus, are unsafe. I have personally witnessed plenty of harassment in India. If women influence the men in their lives to treat women they come across with respect, then there will be a general atmosphere that is safe for women.

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