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Anil Philip

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Rapes: Conduct a media campaign in India to ask women to get a promise from the men in their lives to respect women they come across daily.

Background: Women are unsafe in India. Recently there was a shocking gang rape of a young student on a bus (http://www.bbc.co.uk/news/world-asia-india-20753075). update: the girl has since died. Sexual harassment under the guise of 'eve teasing' is widespread. (see http://www.bbc.co.uk/news/world-asia-india-20765364)

*Idea:* Advertising agencies and the media should donate space and broadcast time to conduct an unusual campaign: Urge sisters, mothers, wives, to talk to their brothers, fathers, husbands, friends to treat women they encounter with respect. To get a commitment from the men in their lives that they will not harass nor allow to be mistreated, the women they come across in their daily life. If you show an advertising video clip of a girl asking her brother if he has 'eve teased' (harassed), and if he has, she scolds him. Then the advt should ask sisters to do the same.
Again an advertising video clip of a mother telling her son to keep his hands to himself when he passes a girl on the street. Then the advt should ask mothers to do the same.... you get the idea.
It is a lot more effective than changing laws or adding new police patrols or other measures that will fade.

There is a culture of sexual harassment prevalent in India. Women commuting, going for a walk, traveling by bus, are unsafe. I have personally witnessed plenty of harassment in India. If women influence the men in their lives to treat female strangers they come across with respect, then there will be a general atmosphere that is safe for women.

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    Dec 26 2012: For starters, the way media portraits women and 'role models' which are established to young minds are poisonous. Media needs to stop glorifying violence. Our media needs a change within. It is key to a bright future.

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