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Bernd Fesel

Deputy Director, European Centre for Creative Economy - ECCE

TEDCRED 30+

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The Creativity Revolution: The more creativity the better? What does creativity do for your daily life?

Ken Robinson suggests that schools kill creativity and researches (Adora Svitak) show that music for young children increases their creativity. Richard Florida sees the Creative Class at the centre of the wealth and attractiveness of cities.
Elizabeth Gilbert believes that the creativity of artists is a general ability of all persons in a society. Hermann Vaske did a filmseries with world leaders (Dalai Lama, Genscher, Gorbatschow) and artists (Spielberg, Bowie, Tarantino; Almodóvar) about the questions “Whyareyoucreative?”. De Bono founded the world institute for new thinking and established a technique for creative thinking for everybody.

If creativity is not understood as an elite or specialist capability alone (of course it is also), but as a natural (meaning not educated and not trained) ability of every person, WHAT DOES CREATIVITY MEAN OR MOVE IN YOUR DAILY LIFE?

What is your creativity changing concrete – or the creativity of your neighbour? What do you expect creativity to do or to improve for you – next day, next week, next year? Or is creativity not working in such linear ways? How does it work for you?

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  • Mar 27 2011: Creativity is about being able to step outside of the normal paradigms to see the familiar from a fresh and unusual perspective. In such a process, it's not so much about what looks different that matters, but the contrast between that which changes, and that which stays the same. You throw everything our of kilter in order to see what remains familiar; what are the constants. The more you do this, the greater an insight you get into the inner workings of a thing. Also, you open up the chances for new and unusual connections or juxtapositions which occasionally throw everything into a new light and can lead to the sort of inspirations that result in a better and more effective way of doing things, or sometimes suggest completely new things to do. This can be a conscious or unconscious process and is not the exclusive domain of the creative elites such as artists and scientists. It is something that everybody can and does to a certain extent do, and not only leads us to better ways of doing things, but affords wisdom by offering a greater insight into ourselves and life in general. It can also be fun, is the bedrock of good humour, and helps make life more interesting.

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