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Are sites like avaaz.org shaping of a new form of politics?

There is a new wave of online mass movements, such as avaaz.org, that are highly hyped at the moment. Do these movements shape a new form of politics worldwide, as they are acting independently from TNC's or governments? Or are there also dangers lying in these kind of online movements, because avaaz.org users for example are mostly not really informed about the topics they are voting for and so can influence things in a bad manner!

Do organizations like these need more influence on world politics? Or are they too populistic to become a mighty actor in politics?