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Using popular games to encourage people to become more active.

With technology advancing at a rapid rate, it’s no wonder that more and more people are spending time in front of some screen or another. What will encourage people to become active again?

One way would be to make actual events similar to popular games. Zombies have been extremely popular the last few years and one perfect example I’ve recently seen is Run For Your Lives 5K (http://www.runforyourlives.com/). In this 5K they recruit both zombies and those who will be running from them. Now I’ve yet to ever participate in any type of marathon event, but this really caught my interest.

It has me thinking about what other fads would possibly encourage people to get out of the virtual world, and how we can bring that those scenarios to life?
If gaming companies would be willing to sponsor more active events I believe this would increase their popularity.


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  • Nov 20 2012: I recently participated in a zombie run and I think that's a great example for your idea. People feed off of the new fads or the great new popular thing. There are many companies who could use that to encourage people to get active. If people won't do it for themselves maybe the right influence could do the trick.

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