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Této Parvanov

Student - B.A. Commercial Music, University of Westminster

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What would a society where Science (as a concept) was promoted with as much intensity as most advertisements look like?

After wandering down the busy streets of central London, I came across the thought of how different things would be if unlikely members of society were to work together...

If a digital media expert, a leading Scientist (possibly Neil Degrasse Tyson or Richard Dawkins) and an advertisement specialist were to sketch out an idea of how to promote Science to the World, as an accessible thing, promoting natural inquisitiveness etc. I think some really positive things would come from it.

If this were to come true, do you think it would help the way people see Science? I have a fear that the majority feel it is a dull and grey subject.

Topics: in science society

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    Nov 10 2012: I think science HAS become increasingly popular as an interest for general audiences. Partly this is a result of scientists and scientific magazines writing for the lay person. Part is, actually, thanks to the way modern media picks out scientific topics with crowd appeal. And scientists, noticing the expanding popular interest of their subject, have increasingly been writing books for popular audiences and are being interviewed on television and web.

    How would so many people without serious scientific backgrounds be reading about string theory or quantum physics?

    What Feyisayo writes is true on several counts. Actually to understand some ideas in science takes more commitment than many are able and willing to give. As a result, the increasing popular exposure people have to science does not necessarily lead to greater understanding of what science is and how it works.
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      Nov 10 2012: With digital media archiving it is easy to find scientific material which is not only accessible but highly education. This can be done on youtube, forums or even official Scientific websites such as NASA. There is no doubting the accessibility of Scientific information.

      I agree with Feyisayo and how he talks about the amount of effort you need to put in, in order to be a recognised Scientist. I am however, hoping that the majority of humans are to be Scientifically literate. There is a big difference between having Scientific literacy and conquering the frontier of Science itself. We all live in this World, it would be marvellous if we all knew why it works the way it does.
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        Nov 10 2012: I don't think either Feyisayo or I has been talking about what it takes to become a recognized scientist. Both of us, I believe, are talking only about what it takes to understand much scientific information and many scientific theories.

        There is a difference between seeing/hearing/reading information and understanding.
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          Nov 10 2012: Ahh well maybe I misunderstood...

          I understand that there is a difference, but I don't think it's a bad idea to be seeing/hearing/reading information even if you can't understand it at first. I guess that is the point where a lot of people seem to give up. However, if you are going through Scientific news, information, documentaries, debates and theories, you will at some point start to grasp the concepts discussed. From then on it's just building blocks of knowledge, even if you don't fully understand something, you can still learn from it.
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        Nov 10 2012: It is wonderful to have lots of information available about science and other topics. There is no controversy at all in that.

        And as I wrote, it is extremely widely available even without serious additional efforts by advertising specialists. It is just a very, very popular area of interest in our time, with every form of media, commercial enterprise, and educational institution aware of it and tapping into it.

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