TED Conversations

Sarah Shewey

CEO/Founder, Happily


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Rethink the human-centered airline experience. *A TEDActive Travel Project*


The TEDActive Travel Project will examine customer experience onboard the plane and beyond the terminal. We'll look at the challenges and opportunities, for both individual travelers and the airline industry, and produce a set of recommendations to enhance air travel.

At TEDActive2011 in Palm Springs, an amazing group of individuals came together and came up with some easy ways that anyone can change their airline experience. After a quick 36 hour period of time, they recommended that we make an effort to see travel as a social experience, to be an active part of the journey and not just a passenger going to a destination.

Please share your own ideas for a better air travel experience below or start a new conversation and tag them with TEDActiveFLY so we can join in!


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    Apr 29 2011: Here's a fun anecdote ... a couple of years ago, Air France had a really cheesy jingle with a woman singer singing "Within the miles, away from the sea" like a mantra but with a strong French accent so it sounded like :

    "Weeseen ze miyuls, away frrrrom ze seeeee". Hysterical.
    Unfortunately it was played everywhere, on the phone systems, in the airport lounges and on the planes before taking off. On a flight with a friend, I didn't even realize it, but I started singing the song with a (fake) French accent, she started singing too, a couple of people chuckled and then joined in ... everyone ended up laughing and the pilot and the crew were practically on the floor they were laughing so hard. That was a fun flight.

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