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Why should charity organizations promote and be present at festivals?

Hi guys,

Hope to get some interesting thoughts from you:

I'm doing research on why charity organization should be present at public and social events...

I'm working for a cancer foundation that would like to promote themselves as digital embraced events. They are planning a social event at the same time I will be taking part at the SXSW festival in Texas.

The idea was to take the opportunity and implement a small idea at the festival to generate some Buzz. My research shows that this hasn't been done often, which is actually a good thing, but also makes it hard to justify the opportunity.

I was wondering if you could help me out with some ideas or facts why charity organizations should take part in public events like these?

Thanks for all your help,
Best Marco

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    Oct 18 2012: I often see charitable organizations at festivals and public events. If they have booths, they have a good chance of being noticed by people who are in the moment feeling positive. Such visibility cannot hurt.

    I also see charities and causes at events in the form of people approaching the festival goer with a clipboard. This is more problematic. For example, at the Northwest Folklife Festival, the largest free festival of its kind in the United States, those seeking money or promoting causes cannot enter events to distract people from the event they are trying to enjoy. But they can hit people up who are walking from one event to another.

    The fact that so many organizations do this suggests the organizations that attend believe it is worth their time and resources.
  • Oct 19 2012: Sure, people are generous when they are having fun, perhaps from guilt, perhaps from drinking, but a contribution is a contribution.

    I think charities should place receptacles for change in airports so people can dump change before going through the security scanners.