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Faking suggests something quite negative, if we are able to do it then we have it within us... Perhaps just change the term faking?

As humans we have our natural abilities, and sometimes we get more used to using some set of abilities that become our dominant attributes... But trying something we have within us and finding we have that ability, perhaps should not be termed as faking... I like the talk and it's really useful for a lot of us, I think alot more people will be moved by this if faking is struck out...

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    Oct 11 2012: An interesting ethical point. "Faking" involves deception and dishonesty. However the examples given by Amy Cuddy suggest that that what is happening is that the technique was used to overcome low self-esteem and lack of self-confidence.

    As Jovel correctly points out if the ability exists, there is no deception involved -at least of the other person. However, if the person "faking it" lacks the ability being faked and is trying to deceive another person that he has the ability, then we are trully in the realm of deception and, in Feyisayo´s words, manipulation. This reminds me of some of the techniques used in neurolinguistics, which can also be used to wander into unethical behaviours.

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