- Tracy Pepe
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Some North Americans think a scented space(used for marketing - home staging or commercial reasons) as negative - So Why the Scent Fear?
Luca Turnin - has an incredible TED video on" What's the science behind a sublime perfume? With charm and precision, biophysicist Luca Turin explains the molecular makeup -- and the art -- of a scent." My question is, some North Americans think a scented space(used for marketing - home staging or commercial reasons) as negative - So Why the Scent Fear? Is the fear based on the lack of knowledge between synthetic & natural aromatic chemicals - that somehow the belief is that naturals are better for the world? OR is the fear driven from the molecular makeup of the aromatic chemicals that we smell every day and our inability to identify what we are smelling or to understand the scent itself is creating a subconscious fear?