Xavier Belvemont

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Sucessfully market global warming and interest society in helping the environment by talking about money.

Tell a man his Petrol consumption is helping to increase the acidity of the Atlantic Ocean and he'll shrug.
Tell him that using his washing machines energy consumption is playing a role in unlocking Methane in the Polar Ice caps leading to a cascade effect of Global Warming and he'll shrug once again..
Now..
Tell him that by buying one of a selection of cars with will cut his petrol costs in Half and that he'll save $100 a year on his electricity bill with an energy efficient washer; See what he says then..

The point of this (very reality-based) scenario is a demonstration of why much of the world have little care about global warming or performing any action that will help reduce its impact.
Global Warming is marketed the wrong way.

In the attempt to fight climate change, reduce carbon emissions and use less energy, the focus of the marketing campaign has been to appeal to peoples care for nature, something which only exists in the same way as people who 'care for the worlds population' don't shed a tear for the man in Mongola getting run over at this moment --People care in the abstract. Its not an argument against people, Its just how it is.

In order for us to truly convince people to combat Climate change we have to appeal to what matters to them: Money.
With energy saving techniques and progressive technology comes savings,
and in the time of a recession the appeal of saving on bills and reducing costs is what will (somewhat unknowingly) drive society to reduce carbon emissions by choice.

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    Oct 3 2012: I agree with you; the issue of climate change and global warming could end up being intellectual abstractions in most minds (with so many slogans, jargons and statistics).

    The short-term goal could be an appeal to the economic advantages of buying energy-saving technology; but we should not stop educating people on the real dangers of environmental degradation and global warming. This education should be a long-term goal. So that people become aware of the slogans, jargons and statistics; and then are better equiped to make wise choices.
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      Oct 3 2012: 'The short-term goal could be an appeal to the economic advantages of buying energy-saving technology; but we should not stop educating people on the real dangers of environmental degradation and global warming. '

      Well ofcourse, I completely agree with that.
      The idea of marketing global warming as a financial incentive is largely a way to provide more of a personal incentive into (inadvertantly) reducing their personal part in the issue and there are ofcourse economic benefits too (both in spending and savings) so essentially killing two birds with one stone to some degree.

      The main point was largely that most people don't find climate change applicable to them and are either not convinced or unaware of what do to to help. Examples with money help to fix those positions.
      Thankyou for the reply.
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    Oct 3 2012: I suggest:
    Tell a man that lot of his money is spent in vain for INVALID happiness.
    See what he says then!