- Melani Llanos
- San Juan, Puerto Rico
- Puerto Rico
Freelance- Tour Guide
Developing a Touristic Culture
Tourism is a profitable industry. We all travel at some point of our lives and contribute economically to different destinations. In my homeland, Puerto Rico, visitors choose this destination mostly for the natural attractions (beach, rain forest) and our rich culture.
Through 7 years working in different jobs in the industry, I noticed that some of the people working in the field do not have a culture revolving around service and destination knowledge. By the lack of training or any effort to better the service in our destination, it's hurting our reputation and consequentially, our economy.
I propose a Tourism focused education. We want to submerge this growing generation (and the active one), in a service excellence mindset. It will create a very positive cycle: "I know my country's history and culture"--->> "I want to protect my heritage and surroundings"---->>" I want to show the world, the beauty of my country".
Tourism can and will create direct and indirect jobs to thousands of people. The effort should not only focus on marketing a country, also of educating the people on how to respect the heritage/natural/cultural sites, service excellence and sustainability.
By creating a touristic culture, we can contribute to reduce unemployment give the right tools and ideas to all types of communities to use their resources and inject the economy with foreign and local money.