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Harald Jezek

Owner, Nuada beauty+wellness

TEDCRED 50+

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Advertising.......is it still worth the money ?

Today we are inundated with ads of any kind, form and shape. This brings up the question how efficient ads actually are. Do people still pay attention and if they do, do they act based on the ads ? Or are ads considered background noise or even worse, an annoyance ?
What kind of ads are the most likely to catch your attention ? As a consumer, how would you like a company to engage with you ?
Here a link to the best ads on TED: http://www.ted.com/aws

Topics: advertising
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    Apr 3 2011: Oh I definitely have a thought on this one.

    I think it definitely depends on what part of the world you are, for one. I know that going back and forth between Romania and Canada, for instance - you see a discrepancy in the way advertising is done, and the trust people place on advertising. In western countries it seems that people have become more selective and ''immune'' to most advertising, and it has become almost somewhat of an art - I am thinking of the superbowl ads, of course, but also the fact that now it's more of a contest to be creative than to inform the consumers about a specific product. I see countless ads that barely specify the name of the product or what it does. That being said, it's insane that nowadays, we still have ads about washing detergents or shampoo that are so cliche (as in: this is the best detergent out there, see how well it cleans?!). In emerging countries like Romania, advertising is much more at an early stage - thus informative ads exist, and creative ones are barely starting to grow.

    From my personal experience, I honestly feel bombarded from all sides with ads. Online ads are simply crazy, I haven't seen a pure content page in a long, long time - and they crawl every single corner of our life online. Gmail, facebook (thank god for ad-blocking software for FB!), everything.

    I'm not sure if I am immune to them, really, or if anyone is. I mean, on a subliminal level, if we're exposed to many many repetitions of the product/brand, no matter the message, we're still more likely to remember that brand and feel connected to it when we face a decision in store - so even if we try to block them out or not buy from them, our instincts might be persuaded otherwise on a subliminal level.

    A few ads that stood out for me these past weeks are the simplest, most beautiful ones - that go against the ''trend'' - I'm thinking Jen Anniston's viral video for Smartwater or Motorola's ad against apple.

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