- Antonio Robateau
- Panama City
Compartmentalized R&D vs. Broad Cross-Functional R&D
Today's large corporations have become so sophisticated in their approach to research and development of products, services and solutions that what used to be done by one or few people now requires many departments - each specializing in a tiny piece of the process. Today, the person who comes up with an idea is not the person who has to consider funding it... is not the person who designs it... is not the person who makes it... is not the person who deploys it... is not the person who has to convince people to use it... is not the person who has to use it... is not the person who has to maintain it or get rid of it. Those completing their work get immediately compensated not caring thereafter whether it eventually succeeds or not, and each receiving the work would say, "Why am I doing this? I would have done this differently!".
Today's segregation of duties promises better efficiencies and quality and even punishes do-it-alls for overstepping their immediate job descriptions.
But considering this talk where the original idea was run 'through the mill' completely first, which is the RIGHT way?