TED Conversations

Bastian Brandt

This conversation is closed. Start a new conversation
or join one »

Changing the Management Focus to Long-Term Value Creation

The basic idea is to create a blueprint that could be applied by any society:

1. Thoroughly SWOT (Strength/ Weaknessess/ Opportunities/ Threats) analysis

2. Thoroughly research of foreign demand (customers/ neighbouring regions)

3. SMART plan of action (Specific/Measurable/Acceptable/Realistic/Timebound)


Export: Goods and Services to meet foreign demand

Import: Tools and Sustainable Technologies to increase own productivity, self-sufficiency and Long-Term Value Creation for generations to come

5. Getting citizens out of debt through fundraising and mutual support

6. Introducing/ Implementing:

Purchasing Tax of 10% of all Goods and Services divided by the Population = Monthly Basic Income for one citizen

The advantage of this is:

- Richer people buy more and pay more taxes this way
- A higher degree of financial equality
- A social safety net/ positive energy/ motivation
- Citizens are able to pay for health care and education
- An increasing demand of goods and services = new jobs

7. SOLS: Self-organized learning systems (Public internet access for children/ Free education)

8. Teach:
- Democracy (Political Transparency through open decisions with published names of voters)
- Monetary Theory (Debt-traps/ advantages of a higher degree of financial equality)
- Sustainability (Creating Sustainable Environmental win-win situations)
- Entrepreneurship (Economics/ Decision Making/ Scarcity)
- First Aid and Medicine (Basic Healthcare)

9. Anual evaluation of improvements through another thoroughly SWOT analysis and by comparing it with the first SWOT analysis that has been made

progress indicator
  • thumb
    Aug 24 2012: Why do you think all of those tools haven't been implemented before?

    If you wish society to evolve, THE reason was to be removed first.