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Smart shopping trolley

I am aware that retail is more and more moving toward online shopping. However I really doubt whether in even next 10 years we are likely to face disappearance of supermarkets like coles, TESCO.
To make both customers’ and supermarkets’ life easier I would suggest smart shopping trolley with integrated chip that would come along with smartphone app. This application could not be any easier.
How customer will use it?
Once they enter the supermarket, they will grab a trolley with the chip installed that works with customer’s app. Basically any product put in the basket is automatically scanned and the global price to pay id displayed on your Smartphone. Once you finish shopping, you just submit your basket and transfer money from your bank account. The main profit for customers is saved time and convenience.
On the other side, the supermarkets can track the customers’ path so they could display products in such a way to provoke more impulse shopping. The other this is the immediate data storage of what has been already bought. And of course the staff reduction brings massive savings as well.

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  • Aug 18 2012: How would you find this idea? Any additional suggestions to improve shopping experience would be appreciated.

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