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James Zhang


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New Paradigm Shift in Patents and Intellectual Property

Here's my thread about new Social Media platform for Ideas: http://www.ted.com/conversations/12881/social_media_platform_for_idea.html

Here's what I've realized what needs to be done. So take piracy and the music industry for instance.

Before, the model was pay-per-albums and pay-per-song model. Piracy, however, made it easy to steal the songs and distribute them for free. This is a problem, because artists make money off of each song or album. If other people get them for free, how will they make money to support themselves? And what's worse is piracy is pretty unstoppable. By design, it's easy to do, and hard to stop and regulate. Why should people PAY for songs when they can easily get them for free? From what I've seen, the only people who really pay for the songs are only doing it to support the artists themselves. These people realized that there will be more great songs if they simply support the artist.

So here's the Paradigm Shift:

THE SONGS/ALBUMS ARE THE FREE SAMPLES. THE ARTIST IS THE TRUE PRODUCT. One great song is great. But a million great songs is GREATER.

The individual songs themselves aren't gonna make more music, only the artist can.

The paradigm shift should now be: We need to support the artists directly somehow, not the songs.

So what kind of business models are trying to support this paradigm?

Spotify, and a few others.


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  • Aug 3 2012: lol :) I agree the outcome would be the same, but one gets people talking and the other falls flat. Whatever that word is it's going to be important.
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      Aug 3 2012: Marketing strategies really are indeed important...

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