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Bahar Bozdogan

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Can luxury brands (specifically cars) be at the leading edge of sustainability?

To drive a Rolls Royce, a Maybach or a Mercedes S Class would be a message that the owner couldn’t care less about gas overconsumption and the warming of the atmosphere.

The question is to what extent can luxury brands incorporate sustainability demands and yet remain luxury?

To be more specific:
What is the challenge for premium cars while promising a Sustainable future?

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  • Aug 2 2012: Also, wouldn't smaller contributions from everyone (think everyday items) make a far more plausible, greater and more lasting contribution to sustainability? Smaller contributions undeniably have the potential to make a big impact.

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