- Bahar Bozdogan
- United Kingdom
Can luxury brands (specifically cars) be at the leading edge of sustainability?
To drive a Rolls Royce, a Maybach or a Mercedes S Class would be a message that the owner couldn’t care less about gas overconsumption and the warming of the atmosphere.
The question is to what extent can luxury brands incorporate sustainability demands and yet remain luxury?
To be more specific:
What is the challenge for premium cars while promising a Sustainable future?