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Bahar Bozdogan

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Can luxury brands (specifically cars) be at the leading edge of sustainability?

To drive a Rolls Royce, a Maybach or a Mercedes S Class would be a message that the owner couldn’t care less about gas overconsumption and the warming of the atmosphere.

The question is to what extent can luxury brands incorporate sustainability demands and yet remain luxury?

To be more specific:
What is the challenge for premium cars while promising a Sustainable future?

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  • Jul 18 2012: Let's see if some of the EV startup companies like Tesla survive to prove or disprove this theory. So far it is leaning toward not.

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