- Rob Clark
- United Kingdom
Sound Designer, Freelance / Self-employed -Media/Entertaiment
Why is loudness so attractive?
Hello my fellow TEDians.
I am currently writing a short paper on the very controversial "loudness wars" in the media, particularly the games industry and I would like to hear others people's opinions on a simple question.
"Why is loudness so attractive?"
As I've been researching, all the evidence seems to point towards companies boosting the levels in their commercials, music or film by using hyper-compression to basically grab peoples attention.
But I haven't been able to find a good explanation on why loudness is so attractive? Is it just because it stands out? Or is there a acoustical/psychoacoustical/scientific phenomena which the reason why its so popular?
If so, what is the line between attractive and unbearable/dangerous?
Any analysis from a scientific, theoretical or even spiritual standpoint would be great!
All the best!