- Mala Kustermann
- Atlanta, GA
- United States
Clearing the Media Smog
The issue of media smog is not that different from air pollution. Vast sections of the population continue to consume the bad information from irresponsible media companies with little regard for its consequences. Like the smog from our vehicles that can ultimately engulf all clean air in a city, bad information can eventually contaminate the truth beyond recognition.
The International Standards Organization has long provided consumers with an assurance to a product’s quality, safety and reliability. The recently released ISO 26000 standard is aimed at social responsibility. While a certification for ISO 26000 has not been implemented, it does provide a common framework for an organization to adopt policies and procedures that demonstrate its commitment to operate in the socially responsible manner for the good of international community.
A similar standard could be developed to ensure that news and media organizations follow fair and honest processes to obtain and report information. This is not about WHAT they report, as much as HOW they went about collecting and disseminating the information. At a minimum, it could be a way for the public to recognize organizations that strive for accuracy and standards in reporting and show commitment to reducing the media smog.