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Hassan H

Yunus Social Business

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Is Social Business the future of capitalism ?

Social business, as the term is commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity's most pressing needs.

In Yunus' definition, a social business is a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today. It is distinct from a non-profit because the business should seek to generate a modest profit but this will be used to expand the company’s reach, improve the product or service or in other ways to subsidise the social mission.


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    R H 30+

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    May 27 2012: To me, Business is a social enterprise. It falls under the discipline of 'Economics' which, of course, is a social science. Capitalism is an economic theory that has proven (through much experimentation) to not only be the most successful theory in application, but now is being adopted by many societies who previously were much maligned against it. This, I believe, is evolutionary in nature. Whereas in ancient hisory capital was only for the royalty and elite, social revolution created democracy. Democracy (and Capitalism) created Communism which failed because of it's lack of real sustainable mass incentive. Now the 'always known' limitations of equalized distribution within Capitalism are being met with technological advances, instantaneous world-wide communication, and decades of post-modern scientific research which is showing the 'true cost' of neglect & exploitation. It is, again in my opinion, inevitable that the next stage of Capitalism (if we survive ourselves) will be filled with competing incentives of least cost and highest profitability of 9 billion potential customers able to buy the products made while supporting the limited natural resources available to be as fully growth-oriented and enhanced as we can possibly design.

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