- Moritz Schulz
Intelligent outdoor advertisements
In the course of a university innovation project I am currently working on a idea concerning intelligent outdoor advertisements.
Classical outdoor advertisements (billboards on walls/busses/cabs/etc) have been around for quite a while. Despite small adaptions (e.g. turning 2-3 page panels) on this classical advertisement techniques, existing techniques (GPS, environmental recognition tools) have not been applied.
My business idea consists of the creation of this technique. Advertisements can be specified (light: day/night, time: morning/noon/night, temperature: summer/winter, activity: crowded sidewalk/few people far away/on cabs or busses on their location) and targeted to the current situation or environment of the billboard itself.
I would be very happy to receive some feedback on this. This is my first post on converstaions, so please excuse possible mistakes. I am thankful for any advice!
Closing Statement from Moritz Schulz
Thank you very much for you help! I will try to keep you updated with this project. Your input was a great help.