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Glenn Barres

Co-Founder, Idea Sponge, Inc.

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What inspires loyalty within the organizations you work with?

This can be customer loyalty for a brand AND/OR employee loyalty towards an employer.

Please feel free to share stories that help us understand why as well as what are the key elements to this feeling of loyalty.


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  • Apr 8 2012: Involvement. Almost all people will respond positively to attempt to make them part of a larger group effort. As long as you make someone feel like their energy is invested in an outcome they will be loyal to it. It seems to work the same way with brands. The more experience and involvement a customer feels it has with brand the more loyalty that customer will feel. On the opposte side though, an employee who feels ignored or unimportant in a system will, at the first opportunity, strike out at or try to harm that system.

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