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A charity and consumer app; whereby customers can use their loyalty rewards for donation

A charity app that will allow customers to collect their loyal points and use them for donations to charities through the app. Moreover, this will allow customers to utilise their unused points and allow companies to improve their CSR initiatives at the same time.Also it will allow charities to earn donations through crowd funding.

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    Apr 2 2012: Nice idea. Would not be surprised if one already existed.

    Difficult to securely connect to all the different loyalty programmes systems.

    I expect many players would be reluctant to connect to a third party.

    Perhaps better to work within each loyalty programme to make it easy to select charity options to utilise points.