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Joe Nyangon

TEDCRED 50+

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Why has "green consumption" of sustainable products (e.g. Whole Foods, Toyota Prius) not permeated electricity consumption?

While many consumers have embraced sustainable products (eg. Whole Foods, Toyota Prius), that ethos has not yet permeated electricity consumption. Why do you think this is the case? Will it always be like this? Will renewable energy consumption be driven only by government mandates? Why? Or do you think this will change? If the marketplace were fair and rational, there would be no need for subsidies and mandates for the renewables and a proper carbon tax would suffice—as is starting to happen in Europe through cap-and-trade system. What will drive the change to clean energy consumption?

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  • Apr 9 2012: 16) There may be lower profit margin on green products(fewer products sold, more costly materials and processes, need to change consumer, etc)
    17) manufacturers dont want their other products to appear inferior in comparison.
    18) manufacuries market them as specialty products(not for ordinary people)
    19) people promoting green products are perceived as goofballs.
    20) talk radio

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