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Joe Nyangon

TEDCRED 50+

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Why has "green consumption" of sustainable products (e.g. Whole Foods, Toyota Prius) not permeated electricity consumption?

While many consumers have embraced sustainable products (eg. Whole Foods, Toyota Prius), that ethos has not yet permeated electricity consumption. Why do you think this is the case? Will it always be like this? Will renewable energy consumption be driven only by government mandates? Why? Or do you think this will change? If the marketplace were fair and rational, there would be no need for subsidies and mandates for the renewables and a proper carbon tax would suffice—as is starting to happen in Europe through cap-and-trade system. What will drive the change to clean energy consumption?

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  • Apr 5 2012: I agree with you Peter that this could well be a possibility and is just another reason to avoid cap and trade. Business is going to take a hit as well as the people, but it is our responsibility to change our actions or accept the implications of society's shortsightedness.

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