TED Conversations

Joe Nyangon

TEDCRED 50+

This conversation is closed. Start a new conversation
or join one »

Why has "green consumption" of sustainable products (e.g. Whole Foods, Toyota Prius) not permeated electricity consumption?

While many consumers have embraced sustainable products (eg. Whole Foods, Toyota Prius), that ethos has not yet permeated electricity consumption. Why do you think this is the case? Will it always be like this? Will renewable energy consumption be driven only by government mandates? Why? Or do you think this will change? If the marketplace were fair and rational, there would be no need for subsidies and mandates for the renewables and a proper carbon tax would suffice—as is starting to happen in Europe through cap-and-trade system. What will drive the change to clean energy consumption?

+2
Share:

Showing single comment thread. View the full conversation.

  • Mar 31 2012: People tend to be willing to do the right thing when it is a real option, I.e. compact flourescents, LEDs. However, current green leadership point to costly items (smart grid, photovoltaics, electric cars, etc.) or advancements in science (which are unreliable) as the way forward. Lofty stuff, often uncompelling to anyone who has ever failed to properly plug in their phone, and thoroughly removed from everyday choices. When green energy stops being some massively complex undertaking and starts being simple, readily availabe options, it will stop opening itself up for attack as an unprofitable, illusory, house of cards. I, personally, bought an electric mower, and use the battery to power a trike to get my groceries. This saves gas, increases the likelihood that I will purchase gas at a good price, and demonstrates green that is affordable, profitable, and most significantly -- available.

Showing single comment thread. View the full conversation.