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People buy the WHY.... and this is a problem when it comes to investing in development work. Are we just fueling "good intentions"?
Simon Sinek brilliantly drew out a visual of the way people make decisions about purchases. They often don't focus on the WHAT, but the WHY when it comes to selecting a product, and this is true for donating as well. People buy the WHY of social impact organizations, but this means they are buying the GOOD INTENTIONS, and not the HOW, the WHAT, or the IMPACT. How can we create a cycle of change where potential donors are asking more HOW questions and where NGOs are incentivized for FOCUS ON HOW? Here is a little animated video highlighting more thoughts on this: http://lessonsilearned.org/2012/03/focus-on-how/