What makes technology so habit-forming?
124,800 views |
Nir Eyal |
TED@IBM
• October 2015
About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.